moral imperative

Should Sustainability be a Moral Imperative or a Selling Point?

While sustainability is revered as a moral imperative by some as a value‐creation strategy for companies to create value for their stakeholders, others want to spurn it as a marketing strategy or selling point; which too can help if not more effectively achieve the value creation strategy.

Lynda ChervilShould Sustainability be a Moral Imperative or a Selling Point?
benefit

Get Potent Benefits with beneFIT!

As we know, change in skin elasticity is a conspicuous sign of aging. Many of us spend our discretionary income on luxury goods, vacations—and for the more capricious ones—chasing the thrills of personal pursuits by testing our physical limits with extreme sports. For many women, it’s no secret we have been espoused the bewildering task of defying the aging process …

Lynda ChervilGet Potent Benefits with beneFIT!

The Cadillac ELR is a Luxury Plug-in Vehicle

Raving fans and loyalists of the luxury brand Cadillac have expressed confidence in the Cadillac ELR, as the reinvention of the proverbial luxury coupe. You’ve heard it right! It is a bold statement; but it’s also difficult to argue otherwise when the history of the brand resoundingly underscores that it has been a pioneer in shaping innovation in the automotive …

Lynda ChervilThe Cadillac ELR is a Luxury Plug-in Vehicle

Leading the Way with Green Retail-Bank Products

Applause for Commerce Bank According to a recent USA Today article, the top 5 US banks (based upon total deposits and assets) operate a colossal branch network of 23,151 retail-bank locations; which represents 24% of the massive 94,724 US retail bank branches. One of the advantages of the US retail and commercial banking industry is the ability to operate branch …

Lynda ChervilLeading the Way with Green Retail-Bank Products
Tesla and Benz

Luxury Brands are raising the Bar to break through the Clutter of an Industry that has become a Commodity

Long before the start of the industrial revolution, Political Economist Adam Smith had it right on the theory of economies of scale. The theory of economies of scale is without argument a pre-cursor to the industrial revolution, which marked a major turning point in history, as we transitioned to new manufacturing processes.

Lynda ChervilLuxury Brands are raising the Bar to break through the Clutter of an Industry that has become a Commodity